This past year I took over all production for Tommie Copper, an upstart apparel company in need of a creative overhaul. I opened an office in Greenpoint and recruited and led a talented team of producers and editors. From concept to final edit, I run all production and post production and have elevated the brand through commercials, an innovative DM television show as well as extensive content for the web.

TV Spots:

Brand Spot :60

JUSTIN GATLIN SPOT

FOOTBALL SPOT

TRIATHLETE SPOT

COPPER COWBOY

2 MIN BRAND SPOT

PRODUCT DEMO
I worked with Quiet Man to create this gorgeous animation about the benefits of Copper and Compression.

BRANDED CONTENT

MMA FIGHTER JESSICA AGUILAR CHAMPIONSHIP STORY

JUSTIN GATLIN STORY

SHAWN MINOR THE COPPER COWBOY

Charged with making 'product videos' that 'showed the product from all sides' we created films that, of course show the product off beautifully, but also entertained and and elevate the brand.

Crew Shirt

Cami

30 Minute TV SHOW.
Without retail, Tommie Copper's business is driven essentially by an 'infommercial' media buy that markets directly to consumers. We created a Televison Show that is unlike anything in the category. Here's an example of a full run of show, designed to be modular so we could modify and substitute content based on performance and market geography.

1_TOMMIE_COPPER_TV_SHOW_INTRO

2_JUSTIN_GATLIN_STORY

3_PRODUCT_OVERVIEW_&_JUSTIN_GATLIN_SPOT

4_GATLIN_PERFORMANCE_SPOT

5_DARA_TORRES_KNEE_STORY

6_DARA_TORRES_KNEE_SLEEVE_SPOT

7_DARA_TORRES_COREBAND_SPOT

8_COPPERZENERGY_ANIMATION

9_COWBOY_STORY

10_COWBOY_RECOVERY_SPOT

11_TRIATHLETE_LESLEY_PATTERSON_STORY

12_TRIATHLETE_PERFORMANCE_SPOT

13_TRIATHLETE_COLORS_SPOT

14_AMERICAN_HERITAGE_STORY

15_BASEBALL_PERFORMANCE_SPOT

16_SOFTBALL_PERFORMANCE_SPOT

17_JAG_MMA_FIGHTER_CHAMPIONSHIP_STORY

18_PRODUCT_LINE_OVERVIEW_&_MMA_FIGHTER_SPOT

19_PERFORMANCE_&_RECOVERY_SOCK_SPOT

20 Founder Story & Show Outro

PRODUCT VIDEOS

Below are additional examples of how efficient shoot days can result in an abbondanza of branded content:

Short Sleeve Compression Shirt

Tank Top

Compression Shorts

Leggings

Knee Sleeve

Gloves

Elbow Sleeve

Cami

Calf Sleeve

Core Band

Ankle Sleeve

Womens Calf Sock

Crew Sock

Wrist Sleeve

Vneck T

Undershorts

Tights

Knee Sleeve

Men's Gloves Product Video

Elbow Sleeve

Crew Sock

Crew Shirt

Calf Sock

Calf Sock

Ankle Sleeve