This past year I took over all production for Tommie Copper, an upstart apparel company in need of a creative overhaul. I opened an office in Greenpoint and recruited and led a talented team of producers and editors. From concept to final edit, I run all production and post production and have elevated the brand through commercials, an innovative DM television show as well as extensive content for the web.
Brand Spot :60
JUSTIN GATLIN SPOT
2 MIN BRAND SPOT
I worked with Quiet Man to create this gorgeous animation about the benefits of Copper and Compression.
MMA FIGHTER JESSICA AGUILAR CHAMPIONSHIP STORY
JUSTIN GATLIN STORY
SHAWN MINOR THE COPPER COWBOY
Charged with making 'product videos' that 'showed the product from all sides' we created films that, of course show the product off beautifully, but also entertained and and elevate the brand.
30 Minute TV SHOW.
Without retail, Tommie Copper's business is driven essentially by an 'infommercial' media buy that markets directly to consumers. We created a Televison Show that is unlike anything in the category. Here's an example of a full run of show, designed to be modular so we could modify and substitute content based on performance and market geography.
20 Founder Story & Show Outro
Below are additional examples of how efficient shoot days can result in an abbondanza of branded content:
Short Sleeve Compression Shirt
Womens Calf Sock
Men's Gloves Product Video