I worked with superior Creative Directors Lew Willig and Rob Smiley at TBWA Chiat/Day New York to develop and shoot this 'BeKanye Infommercial for Absolut Vodka'. Turned out to be a pretty good viral hit.

The video got on Youtube huge hits. The original Absolut site it was posted on has since been torn down, so you cannot count the multimillion hits yourself. But as you can see it inspired pretty good follower videos. The very meaning of VIRAL.

Here's the original 'full up' spot Directed by some Directors whose names I now forget. I remember I used to be their biggest fan...